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Want People to Stand Behind Your Organization?<\/u><\/u><\/span><\/b><\/p>\n Every organization has a complex human side to it. That side is increasingly challenging in today\u2019s complex, disruptive, ambiguous world where emotions are high and driving everything.\u00a0 How do we attract and retain talent that is restless. Inspire performance among a skeptical workforce. Acquire customers reluctant to try new things. Build enduring loyalty among fickle consumers. Attract committed investors. Keep a public profile that perseveres unexpected twists and turns. There are new dynamics operating in our new world that change how people relate to all things connected to commerce, and the old rules no longer apply.\u00a0The Enchanted Brand\u00a0<\/span><\/i>introduces a revolutionary approach to leading people through daunting change in a world where almost everything is uncertain. Rather than prescribe solutions and expect people to embrace them, we need to do the opposite. We need to open imaginations and inspire people to find their own answers. By combining branding with the power of enchantment, you can help your organization overcome the barriers of fear and distrust that put it at risk on multiple fronts, and achieve the human commitment needed to thrive during this epic era of transformation. By igniting the imagination, you\u2019ll empower people to sell themselves on the choices you want them to make, which gives them greater agency in the world on your behalf.<\/span><\/p>\n [\/et_pb_text][et_pb_blurb icon_placement=”left” image_icon_width=”70px” _builder_version=”4.14.7″ _module_preset=”default” body_font_size=”15px” body_quote_text_align=”right” background_color=”#fefbbd” custom_margin=”||||false|false” custom_padding=”10px||10px||false|false” global_colors_info=”{}”]<\/p>\n “Jane masterfully brings to light an advanced and unique brand paradigm. She cleverly illustrates new ways of thinking, innovating, and adapting to an ever-changing landscape.”<\/p>\n DEBBIE ROSE WOLOSHIN, Chief Marketing Officer, LVMH\/Marc Jacobs\u00a0<\/b><\/p>\n [\/et_pb_blurb][et_pb_blurb icon_placement=”left” image_icon_width=”70px” _builder_version=”4.14.7″ _module_preset=”default” body_font_size=”15px” body_quote_text_align=”right” background_color=”#fefbbd” custom_margin=”||||false|false” custom_padding=”10px||10px||false|false” global_colors_info=”{}”]<\/p>\n “The Enchanted<\/i>\u00a0Brand is a mind-expanding look at the role brands can play in our new world. It provides a powerful reflection on challenges facing humanity right now, and a toolkit for building brands that empower the human side of business for a better world.”<\/p>\n JONAH BERGER, marketing professor at the Wharton School at the University of Pennsylvania, bestselling author of <\/b>Contagious,<\/i><\/b>\u00a0<\/b>Invisible Influence,<\/i><\/b>\u00a0and\u00a0<\/b>The Catalyst<\/i><\/b><\/p>\n [\/et_pb_blurb][et_pb_blurb icon_placement=”left” image_icon_width=”70px” _builder_version=”4.14.7″ _module_preset=”default” body_font_size=”15px” body_quote_text_align=”right” background_color=”#fefbbd” custom_margin=”||||false|false” custom_padding=”10px||10px||false|false” global_colors_info=”{}”]<\/p>\n “Reading this book forever changed my view of brand and its unleashed purpose and power in today and tomorrow’s world. Truly inspiring and thought provoking.”<\/p>\n ROBERT <\/b>RINEY<\/b>,\u00a0<\/b>President, Healthcare Operations and Chief Operating Officer, Henry Ford Health System<\/b><\/p>\n [\/et_pb_blurb][et_pb_blurb icon_placement=”left” image_icon_width=”70px” _builder_version=”4.14.7″ _module_preset=”default” body_font_size=”15px” body_quote_text_align=”right” background_color=”#fefbbd” custom_margin=”||||false|false” custom_padding=”10px||10px||false|false” global_colors_info=”{}”]<\/p>\n \u201cJane understands brands, knows brands, and loves brands! Her special gift is knowing how they meet people, because she studies and understands people\u2019s feelings and how they evolve. This book is just another powerful example. An important read for marketers who want their brands to connect today.\u201d<\/p>\n DAVID BELL, Advertising Hall of Fame, chairman emeritus of the Interpublic Group<\/strong><\/p>\n [\/et_pb_blurb][et_pb_blurb icon_placement=”left” image_icon_width=”70px” _builder_version=”4.14.7″ _module_preset=”default” body_font_size=”15px” body_quote_text_align=”right” background_color=”#fefbbd” custom_margin=”||||false|false” custom_padding=”10px||10px||false|false” global_colors_info=”{}”]<\/p>\n \u201cA must-read that masterfully describes the need for shifting from dated traditional branding to \u2018enchanted branding,\u2019 which engages the human imagination like never before. Her powerful rationale and actionable steps are a game-changer.\u201d<\/p>\n STEPHEN T. LIMBERG, PricewaterhouseCoopers Centennial Professor, McCombs School of Business, The University of Texas at Austin<\/strong><\/p>\n [\/et_pb_blurb][et_pb_blurb icon_placement=”left” image_icon_width=”70px” _builder_version=”4.14.7″ _module_preset=”default” body_font_size=”15px” body_quote_text_align=”right” background_color=”#fefbbd” custom_margin=”||||false|false” custom_padding=”10px||10px||false|false” global_colors_info=”{}”]<\/p>\n \u201cHow can companies and their brands navigate our world of incessant, frenzied, tectonic shifts? The Enchanted Brand <\/em>answers with a wild ride of inspirational insights and clever strategy, drawn from areas as diverse as military tactics, psychology, consumerism, and, of course, marketing. A transcendent read full of practical advice and perspective.\u201d<\/p>\n PRESTON MCAFEE, Google Distinguished Scientist<\/strong><\/p>\n [\/et_pb_blurb][et_pb_social_media_follow use_icon_font_size=”on” icon_font_size=”20px” _builder_version=”4.14.7″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/brightmark-consulting” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#007bb6″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/brightmarkjane” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#00aced” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/BrightMarkConsulting” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" The Enchanted Brand How to Win Loyalty and Inspire Action in Today\u2019s Upside Down WorldWant People to Stand Behind Your Organization? Every organization has a complex human side to it. That side is increasingly challenging in today\u2019s complex, disruptive, ambiguous world where emotions are high and driving everything.\u00a0 How do we attract and retain talent […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"class_list":["post-66","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/theenchantedbrand.com\/index.php?rest_route=\/wp\/v2\/pages\/66","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theenchantedbrand.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/theenchantedbrand.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/theenchantedbrand.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theenchantedbrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=66"}],"version-history":[{"count":9,"href":"https:\/\/theenchantedbrand.com\/index.php?rest_route=\/wp\/v2\/pages\/66\/revisions"}],"predecessor-version":[{"id":179,"href":"https:\/\/theenchantedbrand.com\/index.php?rest_route=\/wp\/v2\/pages\/66\/revisions\/179"}],"wp:attachment":[{"href":"https:\/\/theenchantedbrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}