The Enchanted Brand

“The Enchanted Brand is a mind-expanding look at the role brands can play in our new world. It provides a powerful reflection on challenges facing humanity right now, and a toolkit for building brands that empower the human side of business for a better world.”

JONAH BERGER, marketing professor at the Wharton School at the University of Pennsylvania, bestselling author of Contagious, Invisible Influence, and The Catalyst

“Jane masterfully brings to light an advanced and unique brand paradigm. She cleverly illustrates new ways of thinking, innovating, and adapting to an ever-changing landscape.”

DEBBIE ROSE WOLOSHIN, Chief Marketing Officer, LVMH/Marc Jacobs 

“Reading this book forever changed my view of brand and its unleashed purpose and power in today and tomorrow’s world. Truly inspiring and thought provoking.”

ROBERT RINEY, President, Healthcare Operations and Chief Operating Officer, Henry Ford Health System

“Jane understands brands, knows brands, and loves brands! Her special gift is knowing how they meet people, because she studies and understands people’s feelings and how they evolve. This book is just another powerful example. An important read for marketers who want their brands to connect today.”

DAVID BELL, Advertising Hall of Fame, chairman emeritus of the Interpublic Group

“Jane has always recognized that an organization’s ability to thrive and grow is grounded in its fundamental commitment to improving the human condition. This book tells us that without imagination and innovation the most cherished brands cannot withstand the epic changes in our world today.”

SANDRA L. FENWICK, former CEO, Boston Children’s Hospital

“A must-read that masterfully describes the need for shifting from dated traditional branding to ‘enchanted branding,’ which engages the human imagination like never before. Her powerful rationale and actionable steps are a game-changer.”

STEPHEN T. LIMBERG, PricewaterhouseCoopers Centennial Professor, McCombs School of Business, The University of Texas at Austin

“How can companies and their brands navigate our world of incessant, frenzied, tectonic shifts? The Enchanted Brand answers with a wild ride of inspirational insights and clever strategy, drawn from areas as diverse as military tactics, psychology, consumerism, and, of course, marketing. A transcendent read full of practical advice and perspective.”

PRESTON MCAFEE, Google Distinguished Scientist

“Whether you are a CEO or a gig worker, The Enchanted Brand masterfully provides a practical blueprint for creating a brand that authentically connects with your people. As a foremost expert on the power of branding, Jane beautifully explains how, in a changing and uncertain world, enchanted brands can bring joy, inspiration and solace to your customers—creating a stronger, more loyal and lasting relationship.”

CORINNE BASLER, chairwoman Perkins School for the Blind, board member Save the Children

“I entreat every CEO to read this book because what you don’t know, especially in today’s world, can really hurt you. If you want to find out what mind nourishment, sad money, culture jamming, the scary new, fan fiction, and open stories are read this book. This book is not for the faint of heart, but companies and CEO’s that want to be at the heart of a new and necessary tomorrow.”

JOEY CUMMINGS, recognized as Fortune Magazine People to Watch and Advertising Age 100 Best Creatives