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The Enchanted Brand

How to Win Loyalty and Inspire Action in Today’s Upside Down World

How do you win and manage people daunted by our volatile, complex and ambiguous world. Old rules no longer work. Emotional logic overtakes the rational. Brands are being cancelled. Leaders are being toppled. Conspiracy theories rage.  Trust is in short supply. But optimism, faith and loyalty can be unleashed and nurtured into assets by tapping the imagination.  We can no longer lead by pushing and prescribing. It turns out, we must spark imagination so people can transcend a reality that is too difficult to comprehend and build their own answers. Embedding the power of enchantment in your brand ignites the imagination,  and creates a new kind of enduring bond that delivers profound benefits to your organization, the people all around it and society at large.

The Enchanted Brand is a mind-expanding look at the role brands can play in our new world. It provides a powerful reflection on challenges facing humanity right now, and a toolkit for building brands that empower the human side of business for a better world.”

JONAH BERGER, marketing professor at the Wharton School at the University of Pennsylvania, bestselling author of Contagious, Invisible Influence, and The Catalyst

“Jane masterfully brings to light an advanced and unique brand paradigm. She cleverly illustrates new ways of thinking, innovating, and adapting to an ever-changing landscape.”

DEBBIE ROSE WOLOSHIN, Chief Marketing Officer, LVMH/Marc Jacobs 

“Reading this book forever changed my view of brand and its unleashed purpose and power in today and tomorrow’s world. Truly inspiring and thought provoking.”

ROBERT RINEYPresident, Healthcare Operations and Chief Operating Officer, Henry Ford Health System

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Jane Has Been Featured In

What Cancel Culture Really Means and How Brands Need to Respond

Call 2022 the collision of brands and politics, a time of vulnerability for nearly every business. “It is time to re-think the relationship between brands and society,” says branding expert Jane Cavalier (Lucas), author of The Enchanted Brand: Strengthening the Human Side of Business in the Age of New Essentialism.  READ MORE

Meet The Author

Jane Cavalier Lucas is the founder and CEO of BrightMark Consulting, board member, blogger, speaker and author of The Enchanted Brand.

Jane is a renowned expert on branding, reputation building, marketing, conceptual influence and how ideas shape human behavior. She has delivered solutions to over 100 companies including American Express, IBM, GE, Johnson & Johnson, ExxonMobil, Sotheby’s, iRobot and the U.S. Navy. She is recognized for creating two renegade brands that transformed major industries –  Snapple (Made from the Best Stuff on Earth) and Qwest (Ride the Light). Cavalier has published articles in top‐tier publications and taught as an adjunct professor at the Yale School of Management and NYU Stern School of Business. She sits on the boards of the Pardee RAND Graduate School, Nemours Children’s Health System, American Composers Orchestra and Marpai, Inc. (MRAI, Nasdaq). She’s keynoted events, publishes a blog called Overhead Space received by over 40,000 professionals, and often consults with Fortune 1000 enterprises, large non-profits and private companies, professional associations, government agencies and visionary entrepreneurs.

Some of the organizations Jane has worked with include:

Work With Jane

Jane is available for interviews, keynote speaking, workshops and consultation.


Press Inquiries:

Russell Trahan

(407) 895-8800

[email protected]

Speaking Requests:

Nona Prather


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Reach Jane Directly:

Jane Cavalier

[email protected]

General Inquiries:

Sarah Dobbs

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